{"id":4567,"date":"2026-07-20T12:37:00","date_gmt":"2026-07-20T10:37:00","guid":{"rendered":"https:\/\/www.richter-aluminium.com\/2026\/07\/20\/new-corporate-identity-richter-goes-green\/"},"modified":"2026-08-21T15:22:22","modified_gmt":"2026-08-21T13:22:22","slug":"new-corporate-identity-richter-goes-green","status":"publish","type":"post","link":"https:\/\/www.richter-aluminium.com\/en\/2026\/07\/20\/new-corporate-identity-richter-goes-green\/","title":{"rendered":"New Corporate Identity: &#8220;Richter goes green&#8221;"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default\"><\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h1>Richter Aluminium presents new Corporate Identity: \"Richter goes green\"<\/h1>\n<\/div><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p><strong>Press release dated July 20, 2026<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default\">\n<div class=\"et_pb_row_1 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_1 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_video_0 et_pb_video et_pb_module et_flex_module\"><div class=\"et_pb_video_box\"><video controls><source type=\"video\/mp4\" src=\"https:\/\/www.richter-aluminium.com\/wp-content\/uploads\/2026\/07\/IMG_1590.mov\" \/><\/video><\/div><div class=\"et_pb_video_overlay\" style=\"background-image:url(https:\/\/richteraluminium-19a5a.kxcdn.com\/wp-content\/uploads\/2026\/07\/Richtergoesgreen-scaled.jpg)\"><div class=\"et_pb_video_overlay_hover\"><a class=\"et_pb_video_play\" href=\"#\"><\/a><\/div><\/div><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p><em>Ceremonial inauguration of the logo on the exterior facade (from left to right): Konstantinos Bougiouklis (Production Manager), Andreas Domann (Sales Manager), Tobias Kreutzer (Managing Director), Marco Kohns (Commercial Director), Susann Happle (Technical Director), and logo designer Hannes Schmidt from medias advertising agency<\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>For many years, the distinctive blue logo and blue exterior facade shaped the appearance of Richter Aluminium. The company was widely visible from the highway and easily recognizable in the region. <\/p>\n<p>However, for several weeks now, many drivers and passersby may have noticed that something has changed at the company location: The facade presents itself in a new shade of green, the previous logo was removed and made way for something new. This sparked numerous speculations both within the workforce and among the public. <\/p>\n<p>The answer came last Friday during Richter Aluminium's summer festival. Managing Director Tobias Kreutzer officially announced the new guiding principle <strong>\"Richter goes Green\"<\/strong> and presented the company's new Corporate Identity. The highlight of the presentation was the ceremonial unveiling of a 1.40-meter logo and the first activation of the new illuminated exterior signage on the company facade.  <\/p>\n<p>However, there is far more behind Richter Aluminium's new Corporate Identity than a change in company colors from blue to green. The new brand identity makes visible what the company has stood for for years: sustainability as an integral part of its corporate strategy. <\/p>\n<p>With the <strong>\"RoadToNetZero2030\"<\/strong>, Richter Aluminium pursues the goal of making aluminum production climate-neutral by 2030. To achieve this goal, numerous measures have already been implemented in recent years. These include the construction of a <strong>2.5-megawatt photovoltaic system<\/strong>, the installation of a <strong>2.4 MW battery storage system<\/strong> for intermediate storage of generated electricity and peak load optimization, the commissioning of an energy-efficient <strong>Z.P.E. extrusion press from Presezzi Extrusions<\/strong>, and the consistent return of aluminum scrap to the material cycle.  <\/p>\n<p>The next steps toward climate neutrality are already planned: With the construction of <strong>two wind turbines<\/strong>, the share of self-generated renewable energy is to be further increased.<\/p>\n<p>The company's strategic direction is additionally emphasized by the two claims <strong>\"Sustainable Aluminium\"<\/strong> and <strong>\"Smart Transformed\"<\/strong>. While <strong>\"Sustainable Aluminium\"<\/strong> stands for sustainable energy supply, responsible resource use, and consistent reduction of CO\u2082 emissions, <strong>\"Smart Transformed\"<\/strong> describes the team and the intelligent implementation of this sustainability strategy in production. <\/p>\n<p>This refers to the interplay of innovative technologies, modern production facilities, and a dedicated team that efficiently transforms the generated renewable energy into high-quality aluminum products. Sustainability and innovation go hand in hand at Richter Aluminium - from energy generation to the finished product. <\/p>\n<p>With the new green logo and the modern, clear brand identity, Richter Aluminium marks the beginning of a new chapter in the company's history. The new Corporate Identity makes visible to the outside world what the company already stands for today and what goals it pursues for the future. <\/p>\n<h5>Managing Director Tobias Kreutzer emphasizes: <em>\"With our new Corporate Identity, we make visible what Richter Aluminium stands for today - innovation, sustainability, and the future.\"<\/em><\/h5>\n<p>The new logo is therefore not a fresh start, but the visible expression of a development that Richter Aluminium has been consistently pursuing for years. With the combination of sustainable energy supply, innovative production, and a strong team, the company continues its path toward a climate-neutral future with determination. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"acf":[],"tag_names":[],"category_names":["Unkategorisiert"],"thumbnail":"https:\/\/richteraluminium-19a5a.kxcdn.com\/wp-content\/uploads\/2026\/07\/richter-thumbnail-presse.webp","_links":{"self":[{"href":"https:\/\/www.richter-aluminium.com\/en\/wp-json\/wp\/v2\/posts\/4567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.richter-aluminium.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.richter-aluminium.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.richter-aluminium.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.richter-aluminium.com\/en\/wp-json\/wp\/v2\/comments?post=4567"}],"version-history":[{"count":2,"href":"https:\/\/www.richter-aluminium.com\/en\/wp-json\/wp\/v2\/posts\/4567\/revisions"}],"predecessor-version":[{"id":4573,"href":"https:\/\/www.richter-aluminium.com\/en\/wp-json\/wp\/v2\/posts\/4567\/revisions\/4573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.richter-aluminium.com\/en\/wp-json\/wp\/v2\/media\/4568"}],"wp:attachment":[{"href":"https:\/\/www.richter-aluminium.com\/en\/wp-json\/wp\/v2\/media?parent=4567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.richter-aluminium.com\/en\/wp-json\/wp\/v2\/categories?post=4567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.richter-aluminium.com\/en\/wp-json\/wp\/v2\/tags?post=4567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}